![]() ![]() It will also provide search engines with more contextual information and avoid the temptation to overuse certain keywords that could result in poor search performance. This will make a much more interesting and engaging reading experience. Optimize your content by upgrading recurrent words to their equivalent alternatives. It creates content that’s laborious to read, and it can appear untrustworthy to a discerning audience. Repeating the same terms or phrases isn’t a good idea. ![]() This will help readers to follow your content and help search engines to process it. ![]() Keep language simple, precise and conciseįollowing on from readability, it’s best to keep your language as accurate and succinct as possible.ĭo your best to write things in their simplest form while maintaining pace and rhythm to keep things interesting. Not only is this easier to follow, but it’s also more relevant to the topic intended. The intended meaning can easily be lost if these relationships are too complex.įor example, this sentence has a readability score of 11 (OK) on the Hemingway Editor: They use natural language processing (NLP) to process language based on linguistic rules to understand the relationships between words. Search engines love “readable” content too. Putting this into practice is harder than it sounds and is often overlooked. The U.K.’s Office for National Statistics recommends writing in a way that’s easy to understand for all users. In the U.K., guidelines encourage us to pitch our writing to something a 9-year-old could understand. In the U.S., the average reading age is 12-14 years old. Short, simple sentences are easier for us to digest. Online, we read and take in information differently than in print. Review the readabilityĪssessing readability is one of my biggest tips for optimizing online content. Here are my top tips for enhancing your content for better search results and happy readers. With this in mind, optimizing content for both people and search engines should be possible. What we have determined is that Google is making more steps toward serving content written for people, by people. Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. ![]()
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